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辉煌发展60年(之十七)
2018-10-23 11:35     (点击: )

巡礼十七.jpeg

青海盐湖60周年

                盐湖股份:探路中国钾肥营销新模式

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SHICHANGSHIKUAISHIJINSHI。“YANHUREN”ZAISHICHANGDEXILIZHONG,ZAIJUEZE、ZAISHENSHI、ZAIXINGDONG。2014NIAN3YUE,QINGHAIYANHUGONGYEGUFENYOUXIANGONGSIGONGGAOXUANBUFENSHE6JIAXIAOSHOUGONGSI:YANHUBEIFANGMAOYIYOUXIANGONGSI、ANHUIYANHUHUILONGHUADONGLIANHEMAOYIYOUXIANGONGSI、SICHUANYANHUHUILIMAOYIYOUXIANGONGSI、SHANGHAIYANHUMAOYIYOUXIANGONGSI、SICHUANYANHUMAOYIYOUXIANGONGSI、SICHUANYANHUHUAGONGXIAOSHOUYOUXIANGONGSI。

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JINRI,《ZHONGGUONONGZI》JIZHECAIFANGLEQINGHAIYANHUGONGYEGUFENYOUXIANGONGSIZONGCAIZHULI、XIAOSHOUFENGONGSIZONGJINGLIYANGJINBANG,TINGTAJIANGSHUYANHUGUFENRUHEYINLINGXINGYEJINRUZHONGGUOJIAFEIYINGXIAOXINSHIDAI。

中国钾肥将走向营销最前沿

JIZHEZAI8YUE22RIZHAOKAIDE2018JIAYANJIAFEIDAHUIJIGEERMUYANHULUNTANSHANGLEJIEDAO:“WOGUOZI1958NIANKAIQIZHONGGUOJIAYANSHI,60NIANJIANYIZHANGWOSHIJIESHANGQUANBUJIAFEISHENGCHANJISHU,JIAYANZONGHELIYONGLVYOUZUICHUDE27%TISHENGZHI80%YISHANG,JIAFEIZIJILVYOUWANQUANYILAIJINKOUSHANGSHENGZHI60%ZUOYOU,ZAITISHENGZHONGGUOGUOJIJIAFEISHICHANGHUAYUQUANDETONGSHI,ZHONGGUOYICHENGWEISHIJIEJIAFEIMAOYIJIAGEWADI。YANHUJIAFEI、YANHUXUNHUANCHANYEYIJINGCHENGWEIQINGHAIZAIGUOJIANAIZHISHIJIEDEPINPAI。”BEIJIAFEIZIYUANDUANQUEYINGXIANGDUONIANDEZHONGGUOSHICHANG,RUJINZIYUANGONGJIYIBUZAISHIXIANZHISHICHANGDEZUIDAYINSU。

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TUIDONGZHEIYIQIEWUYISHIYIQINGHAIYANHUGONGYEGUFENYOUXIANGONGSIWEISHOUDEQINGHAICHANYEJIQUNSHENHOUDEYIGUQIANGDALILIANG。TUNQUFENFENRAORAODEMIJUCHENXIAO, JIEMUDEJIANGSHIJIAFEIYINGXIAOSHIDAIDELAILIN。YANGJINBANGBIAOSHI,“YICHANGYANXUSHIJINIANDE‘JIAOLI’ZHONGJIANGBIJINGAOCHAO!”

ZHONGGUONONGZICHUANMEI“JIAFEIGUANCHAJIA”JINIANQIANCENGPOUXIZHONGGUOJIAFEICHANYEDEYINGXIAOSHIDAIJIJIANGLAILIN,DANGZHONGGUOSHICHANGZAIGUOJIWUTAISHANGBANYAN“YIZHIDUXIU”NAIZHI“DUSHANQISHEN”ZHONGYAOJIAOSEDEJINTIAN,SHEIHAINENGDIYUYANJUNXINGSHIXIASHICHANGJIYUYANTIGONGDEZUOZHENG?GUOJIJIAFEISHICHANGDE“FENZHENG”ZHONGJIANGBAZHONGGUOSHICHANGYIJIGUOCHANJIAFEICHANYETUIXIANGYINGXIAODEZUIQIANYAN。

ZUOWEIZHONGGUOJIAFEIXINGYEDELINGTOUYANG,YANHUJIAFEIHEGUOJIGONGYINGSHANGDEDUIYISHIYICHANGYIWEISHENZHANGDE“DUIHUA”。TAJIANGKAIQIZHONGYAODESHANGYEMINGTI,WULUNGUOCHANJIAFEIHAISHIGUOJIGONGYINGSHANG,DOUHUIBEI“TAO”JINBIANGEJIASUQI。QIYEZUOCHUDEPANDUAN,JIANGJUEDINGWEILAISHENGCUNSHISHUNFENGSHUNSHUIHAISHIRANGJIASUQIJIAODEFENSUI。ZHEIZHONGYISHIDESHENKEHUOFUQIANJIANGJUEDINGQIYEZAIZHEICHANGDACHAOBOYIQIDEZHANGDUAN。YANGJINBANGBIAOSHI,YANHUGUFENSHIXING“7621”MOSHI,ZHENGHESHICHANGZIYUAN,BIAN“ZHI”WEI“QUAN”,SHISHICHANGDEBIRAN,GENGSHIXINGYEDEYIDACHUANGJU。

对接资源与市场实现“双赢”

YANGJINBANGJIESHAO,ZAI“YANHU”GOUJIANDEYINGXIAODARONGHEMOSHIZHONG,LIANHEGUONEIFEILIAOXINGYEYINGXIANGLIJIAODA、SHILIJIAOQIANGDEQIYE,YUGUONEIGEZILINGYUPAIQIANSHIMINGDEQIYE,YIGUQUANWEINIUDAI、YISHICHANGWEIYITUO,LIANHECHENGLINANFANG、BEIFANG、XINAN、XIAOSUANJIA、TANSUANJIAMAOYIGONGSI,CHENGDANQUYUNEIJIAFEI、XIAOSUANJIA、TANSUANJIAYIJIYANHUJITUANSUOSHENGCHANDEQITAHUAFEI、HUAGONGCHANPINDESHICHANGXIAOSHOU。WEISHISHICHANGBUJUHELI,YANHUGUFENGONGSIYEBAOLIULEYUZHIHEZUODUONIAN、XINYUGAO、YONGLIANGDA、ZONGHESHILIQIANGDESHIDANLI、JINZHENGDA、HUBEIXINYANGFENGDENG7JIAFUHEFEIQIYEZUOWEIZHIGONGYONGHU,XUANZELEYIYOUGUQUANNIUDAI、YEJIEJIAOQIANGSHILIDEZHONGHUAHUAFEIKONGGUYOUXIANGONGSIZUOWEIQUYUDAILI。TONGSHIXUANZELEZAIGAOPINWEIJIAFEIXINGYEYOUYIDINGSHICHANGFENEQIEYIZHISHIYANHUGONGSISHIDAYONGHUZHIYIDESHANGHAISHENZHIHEHUAGONGJITUANYOUXIANGONGSIZUOWEIGAOPINWEIJIAFEIDEBAOXIAOSHANG,ZHEISHIYANHUYINGXIAOTIXIDEZHONGDABIANGE。

ZAIHEZUOZHONG,SHUANGFANGBENZHEZHONGGUILV、SHOUCHENGXIN、JIANGHULIDEYUANZE,YANJIUSHICHANGDEGONGQIUGUILV、JIAZHIGUILV,LIYONGHAOSHICHANGGUILV,ANZHAOSHICHANGGUILVZUZHIYINGXIAO;BASHOUCHENGXINZUOWEILIANYINGGONGSIJIBENDEYAOQIU,HULIGONGYING;ZAIBAOZHENGQIYELIYIZUIDAHUADEQIANTIXIA,JIANGQIYESHENGCHANDECHANPINJIAZHICHONGFENTIXIAN,MANZUGUKEDEXUQIU。TONGSHI,YIZIBENWEINIUDAI、YISHICHANGWEIYITUO、YILIYIWEIHEXIN,TONGGUOYIZIYUANWEINIUDAI,YITUOSHICHANGZIYUAN,SHIXIANZIYUANYUSHICHANGDEDUIJIE。GENGWEIYINRENZHUMUDESHI,YOURENRENWEI,“TONGGUODAGUIMOSHISHIHUNHESUOYOUZHI,WEILAIGUOQI、MINQIDECHUHEHANJIEBUHUIZAIJINGWEIFENMING,ERSHINIZHONGYOUWO,WOZHONGYOUNI,ZHEIJIANGJIDADIGAIXIEGUOQIDEGUQUANJIEGOUYUZHIXU,YONGGENGSHAOZIBENQIAODONGGENGDADEZIYUAN。”ZHEIWUYISHIYIZHONG“SHUANGYING”。

SHISHIZHENGMING,YANHUGUFEN6JIAFENGONGSIDELIANYINGWUYISHISHICHANGBIANGEDE“DAYINGJIA”。YANGJINBANGGAOSUJIZHE,GUOQUJIAFEISHENGCHANSHANGYUFUHEFEIGONGCHANGHEZUODECHUANTONGMOSHISHILIANCHULIANXIAO,ZHEIYANGSHIJIAFEISHENGCHANSHANGDEFENGXIANZENGJIA,XIAOSHOULIANGMEIYOUBAOZHANG。TONGGUOHEZIGONGSIPINGTAIXIAOSHOU,GEFENGONGSIKEYIZAIZIJIDEFANWEINEI“JINGGENGXIZUO”,YOUZHUYUZHENGHEFENGONGSIDEQUDAOHEZIYUAN,BUJINZAIXIAOSHOULIANGSHANGNENGGOUYOUYIGEDADETISHENG,GENGNENGJIANGDIZISHENFENGXIAN,SHIDAJIA“TONGZHOUGONGJI”。

与时俱进探路化工电商

ZAIYANHUGUFENYINGXIAOTIXIZHONG,SICHUANYANHUHUAGONGDECHENGLISHIYANHUGUFENZAIYINGXIAOMOSHISHANGZHUANBIANDEZHONGYAOJUCUO,TONGSHIYESHIYANHUQIERUGONGYEPIN“HULIANWANG+”SHIDAIDEZHUYAOZAITIZHIYI。DIANZISHANGWUFENGQIYUNYONG,CHUANTONGHUAGONGQIYEZEZHANZAIFAZHANDESHIZILUKOU。YAOBUYAOCHU“DIAN”,YONGSHENMEFANGSHICHU“DIAN”,CHENGWEILAOPAIGUOQICHUANGXINZHUANXINGDEYIWEN。

YANGJINBANGGAOSUJIZHE,2016NIAN12YUE24RI,SICHUANYANHUHUAGONGXIAOSHOUYOUXIANGONGSIXINXINGZHANLVEFAZHANPINGTAIQIDONGYISHIZAICHENGDOUJUXING。GAIPINGTAIYOUQINGHAIYANHUGONGYEGUFENYOUXIANGONGSIHEXINXIWANGJITUANYOUXIANGONGSIGONGTONGCHUANGLI,YIXIAOSHOUTANSUANJIA、QINGYANGHUAJIADENGJIAHUAXUECHANPINWEIZHU,JIEZHUDIANSHANGYOUSHI,FAZHAN“HULIANWANG+WULIANWANG+GONGYINGLIANJINRONGZENGZHIFUWU”DEMOSHI,DAZAOJUYOUJIAJIANXINGYEJIAGEZHISHUFABUHESHICHANGLINGDAODIWEIDEGONGGONGJIAOYIPINGTAI。“RUJIN,GAIPINGTAIYIJINGCHENGWEIGUONEIJIAJIANXINGYEZUIDADEZHUANYEJIAOYIPINGTAI,DAIDONGGUONEIJIAJIANXINGYESHANGXIAYOUDEXIANGGUANQIYESHIXIAN‘HULIANWANG+SHICHANGHUAYUNZUO+ZHUANYEHUAFUWU’,CUJINJIAJIANXINGYEJIANKANGKECHIXUXINGFAZHAN。”YANGJINBANGSHUO。

YANHUGUFENQIANTOUDAJIANDEXINXINGDIANSHANGPINGTAI,RUGUOSHUOSHIZHONGGUOJIAJIANXINGYEFAZHANDE“GUGE”,NEIMEGAOXIAOBIANJIEDECAOZUOHECHONGZUDEZIJINLIUZESHIXINGYEFAZHANDE“XUEMAI”。PINGTAIGONGKAITOUMINGDEJIAGEXINXI、GAOXIAOBIANJIEDECAOZUOLIUCHENG、ANQUANXUNSUDERONGZIQUDAO、QUANCHENGJIANCEDEWULIUWANGLUO,KEHUTONGGUOPINGTAI,DUANDUAN5FENZHONGJIUNENGSHIXIANDINGDANRONGZI,JIEJUEDINGHUONAN、FAHUOMAN、NANZHUIZONG、ZIJINBUZUDENGWENTI。GONGYINGLIANJINRONGBANKUAIZHONG,YIDANPINGTAIWANCHENGSHENHEHOU,YINXINGMASHANGJIUNENGZUOCHUHUIYINGXUNSUBOKUAN,CHONGFENTIXIANLE“HULIANWANG+WULIANWANG+GONGYINGLIANJINRONG”MOSHICHUANGXINDEKEQUZHICHU。“PINGTAIYUZHONGBUTONGZHICHUJIUSHIQIANGQIANGLIANHE,PINGTAISHANGGUDONGFAHUIGEZIZIYUAN、QUDAOYOUSHIHESHICHANGYOUSHI,QUEBAOPINGTAIJIANKANGYUNXING。”

60NIANLAI,DAIBIAOZHONGGUOJIAFEIGONGYEXIANJINSHUIPINGDEQINGHAIYANHUBUWANGCHUXIN,ZAICHUANGXINZHONGZOUCHUTESEZHILU。ZUOWEIJIAFEIXINGYEDELONGTOULAODA,YANHUYINGXIAODUIWUYISHICHANGWEISHI,DALIFAZHANYINGXIAOCHUANGXIN,JIZIYUAN、JISHU、SHENGCHAN、XIAOSHOU、WANGLUOQUDAO、YOUSHIPINPAIYUYISHENDEJIAFEICHANYEYIJINGCHENGSHU,YANHUYINGXIAOFANKAIXINPIANZHANG。ZHONGXINZHUYUAN“YANHUZHIHUN”BUDAO,HUANGMOZHONGDENEIYIMOLVSEYONGBUTUNQU。

                                                (转自《中国农资传媒》)

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