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辉煌发展60年(之十六)
2018-10-23 11:33     (点击: )

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青海盐湖60周年

姬存斌:践行“7621”,合纵连横筑渠道

ZUOWEIWOGUOZHONGYAODEJIAFEIGONGYEJIDI,QINGHAIYANHUGONGYEGUFENYOUXIANGONGSI(XIACHENGYANHUGUFENGONGSI)ZIJIANCHANGYILAI,SHIZHONGSHOUDAOWAIJIEDEGAODUGUANZHU。SUIZHEYANHUGUFENGONGSIZIYUANLIYONGCHENGGUODELUXUSHIFANG,SHENGCHANCHANNENGZAI2014NIANDIDADAONIAN400WANDUNDEJICHUSHANG,TIGAOWEINIANCHAN500WANDUNDESHENGCHANNENGLI。BUJINJINSHILAIZIYUSHICHANGDEYALI,CHANNENGDEDAFUDUTISHENGSHIYANHUGONGSIBIXUZAIJINGYINGSILU、YINGXIAOGUANLI、TUANDUIJIANSHEFANGMIANDOUXUYAOZAISHANGYIGEXINTAIJIE。

WEICI,YANHUGUFENGONGSISHUNYINGSHICHANG、SHENSHIDUSHI,ZAIYINGXIAOFANGMIANJINXINGLEDADANDEBIANGE。TAMENWEIRAOJIZHI、YINGXIAOCHUANGXINJINXINGZHUDONGBIANGE,ZAISHICHANGZHONGLIANHELILIANG、XIEZUOJINGZHENG,CHUANGZAOJINGZHENGZHUTIGONGYINGDEXINGEJU。2014NIAN,YANHUGUFENGONGSIZAIGONGGUJIYOUSHICHANG、KUODASHICHANGFENEDEJICHUSHANGZHUANBIANJINGYINGSILU、SHANGJIEZIYUAN、XIAJIESHICHANG,ANZHAOBUTONGQUYUHEPINZHONG,LIANHESHICHANGYOUSHIZIYUANFENBIEYUXINGYELONGTOUQIYEZUJIANLELIUDALIANYINGGONGSI。QIZHONG,NEIMENGGUBEIFANGYANHUSHANGMAOYOUXIANGONGSIJIUZAIYANHUGUFENGONGSIFAZHANDEXINYINGXIAOTIXIXIAYINGYUNERSHENG。

http://5b0988e595225.cdn.sohucs.com/images/20180917/73a8bc2d24774d26b052e2952614b927.jpeg近日,《中国农资》记者对内蒙古北方盐湖商贸有限公司董事长姬存斌进行了专访,听他讲一讲北方盐湖的故事。

整合资源,抢占市场高点

SUIZHEGUONEINONGZISHICHANGDEFENGYUNBIANHUAN,JIAFEIZHUJIANYOUMAIFANGSHICHANGZHUANBIANWEIMAIFANGSHICHANG,CHANYEYINGXIAOCHUANGXINPOZAIMEIJIE,YANHUGUFENGONGSIBAZHONGGOUXIAOSHOUGEJUZUOWEIQIYEFAZHANDETUPOKOU。ZHENGRUQINGHAIYANHUGONGYEGUFENYOUXIANGONGSICHANGWUFUZONGCAIWUWENHAOSUOSHUO:“ZAIBAOZHENGQIYELIYIDEQIANTIXIA,GAIBIANDANYIDEMAIMAIGUANXI,CHUANGZAOSHICHANGFUWUJIAZHI,SHIYANHUGUFENGONGSIYIZHIYILAIZAIFAZHANGUOCHENGZHONGNULIJIANYANDEZHONGYAOKETI。”

JULEJIE,NEIMENGGUBEIFANGYANHUSHANGMAOYOUXIANGONGSICHENGLIYU2014NIAN4YUE14RI,QICHENGLICHUZHONGJIYUQINGHAIYANHUGONGYEGUFENYOUXIANGONGSIXIAOSHOUFENGONGSIZHENGTIYINGXIAOSILUDEGAIBIAN,BENZHEYISHICHANGWEIDAOXIANG,SHULIQUANMIANERQIEXIANDAIHUADEYINGXIAOLINIAN。CHENGLI4NIANDUOYILAI,BEIFANGYANHUGONGSIZAIGONGGUYUANYOUSHICHANG,TONGSHIJIADAQIANZAISHICHANGKAITUOLIDU,ZENGJIA“YANQIAO”PAICHANPINSHICHANGFENEDEJICHUSHANG,TUOKUANYINGXIAOSILU,DAPOYUANYOUXIAOSHOUJICHUMOSHI,CHANGSHIXINDEXIAOSHOUCHUFADIAN,XIANGGENGJIAJINGXIHUA、ZHUANYEHUADEFANGXIANGMAIJIN。

JICUNBINGAOSUJIZHE,GONGSICHENGLIZHIQIAN,BEIFANGQUYUSHICHANG“YANQIAO”CHANPINYINJINGYINGJIASHUJIAODUO,TONGXINGYE、TONGCHANPINXIANGHUJINGJIA、JINGZHENG,RANGLIBURANGSHICHANGDENGEXINGXUNHUAN,DAOZHIYANHUCHANPINTONGQUYUNEISHICHANGJIAGEHUNLUAN,YIZHIYUGECHANGJIA、YONGHUDUI“YANQIAO”PINPAIXINGXIANGCHANSHENGZHIYI。WEILEWENDINGSHICHANG,WEIHUSHICHANGJIAGEHEBIMIAN“YANQIAO”CHANPINZAISHICHANGSHANGDEWUXUJINGZHENG,YANHUGUFENGONGSIQIANTOU,LIANHEQUYUNEIQIYEGUIMOJIAODA、YUYANHUGUFENGONGSIHEZUOSHIJIANJIAOZHANG、SHICHANGFANXIANGDUJIAOGAODEYOUZHIYONGHU,TONGGUOLIANGU、LIANXIN、LIANYINGDEMOSHIJIANGXIAOSHOUQIANYI,TIEJINSHICHANG、FUWUSHICHANG、QUDAOXIACHEN,GONGTONGCANYUSHICHANGKAITUO,GONGYINGLIANGHAOJUMIAN,JIANLIFUHEYANHUGUFENGONGSIFAZHANDEXINYINGXIAOTIXI,CHONGFENSHIXIANSHICHANGZIYUANZHENGHEHEYOUSHIHUBU,JISHI、JIZHONGLILIANGQIANGZHANSHICHANGZHIGAODIAN。“ZHEIJIUSHINEIMENGGUBEIFANGYANHUSHANGMAOYOUXIANGONGSICHENGLIDEBEIJING。”JICUNBINSHUO。

营销前移,积极完成使命

YANHUGUFEN“7621”MOSHI(JIQIJIAZHIGONG,LIUJIALIANYINGGONGSI,LIANGJIABAOXIAODAILI,YIGEKAIFANGXINGSHICHANG)DESHIXING,BUJINJIANGYINGXIAOFANGSHIYOUDANYIDEQUDAOYINGXIAOZHUANBIANWEIYUZHIGONG、LIANYING、DAILI、KAIFANGSHICHANGDENGDUOZHONGFANGSHIDEDUIJIE,TONGSHI,YEJIEZHUDUOZHONGFANGSHIHEZUOFANGDEQUDAOYOUSHI、DIYUYOUSHI、RENMAIYOUSHI、TUANDUIYOUSHI,TISHENGFUSHESHICHANGDENENGLI,YANSHENSHICHANGDECHUJIAO。

JICUNBINBIAOSHI,YINGXIAOQIANYISHIYANHUJITUANFAZHANDEBIRAN,YOUYIXIAJIGEYUANYIN:YISHISUIZHEYANHUCHANNENGDEBUDUANZENGJIA,SHICHANGZHANYOULVYAOQIUBUDUANTIGAO,YUANLAILISHIXINGCHENGDEDAILISHANGYUCHANGJIAZHIXIAODEFANGSHIBAOLUCHULAIZUIZHUYAODEMAODUN,“YANQIAO”CHANPINZAISHICHANGHETONGQI、TONGZHI、TONGSHICHANG、TONGPINPAINEIBUJINGZHENGDEQINGKUANGBIXUJIAYIGUIFANHEWEIHU;ERSHIWEIJIAKUAIYANHUSHICHANGYINGXIAOQIANYI,KUAISUYUSHICHANGDUIJIEXINGCHENGHELI,ZHENGHEYUANYOUQUDAODAILISHANGSHIXIANZIJIN、RENCAI、SHICHANGDEZHENGHEHEHUNHESUOYOUZHIDEHUOLI,ZUIDACHENGDUFAHUIZUIJIAYOUSHI;SANSHIBEIFANGYANHUFUGAIDEQUYU,SHISHICHANGZUIWEIHUOYUE、JINGZHENGZUIWEIJILIE,BIANMAO、DAMAOHEGUOCHANJIAFEIDUANBINGXIANGJIEDESHICHANGDIQU,JIWENDINGZHEIGEDIQUDESHICHANG,DENGYUWENDINGLEQUANGUODESHICHANG,NENGGOUQIDAOZHONGGUOJIAFEIDEJIAGEBIAOGANHEYACANGSHIDEZUOYONG。“YINCI,JITUANDEJUECECHENGLIBEIFANGYANHUSHIZHENGQUEDE、YINGMINGDE,GENGSHIJISHIDE。”JICUNBINSHUO。

“YUCITONGSHI,‘7621’MOSHIZAIYIDINGCHENGDUSHANGFAHUICHULEFEICHANGJIJI、YOUXIAODEZUOYONG,ZAIQUYUSHICHANGZHENZHENGQIDAOLEQIAOTOUBAODEZUOYONG。”JICUNBINGAOSUJIZHE,“YOUQISHILIANYINGGONGSI,ZAISHICHANGDANWANGJIWEIWENDINGFAYUN、SHICHANGDUIJIE、XIAOSHOUJIAGETONGYIDENGFANGMIANQIDAOLEFEICHANGGUANJIANDEZUOYONG。ZAIBEIFANGGONGSICHENGLIZHEIJINIANDEJINGYING,HEDUISHICHANGKAIFAYIJIXIAOHUA‘YANQIAO’PAICHANPINDENGFANGMIANJIBENWANCHENGLEJITUAN、SHICHANGHEGUDONGFUYUDEZHIZE。”

扩大市场,提高影响力

BEIFANGYANHUZICHENGLIZHIJINYIYOU4NIANDUODESHIJIAN,BANZHEGONGSIDEBUDUANFAZHANYIJIGUONEIJIAFEISHICHANGXINGQING、GUOJIAZHENGCEDEDIAOZHENG,YUANYOUDEMAOYIMOSHIYIBUNENGMANZUXIANXIAJIAFEISHICHANGLIZUDEBIYAOTIAOJIAN。JICUNBINBIAOSHI:“MIANDUIDAHUANJINGJINGZHENGJILIEDESHICHANGMOSHI,BEIFANGGONGSIZUOWEIYANHUJIAFEIZAIBEIFANGSHICHANGQUYUDEQIAOTOUBAO,BIXUJINGENSHICHANGJIEZOU,JIAKUAI、JIASHEN、JIADASHENHUAGAIGELIDU。ZAIWENDINGYUANYOUSHICHANGFENEDEJICHUSHANG,JIYUDUOYUANHUAKAIFA,YILIZU、ZHAGENBEIFANGSHICHANGWEISHOUYAOMUDE,XINGCHENGSHITISHENGCHANJINGYINGMOSHI。BEIFANGGONGSIBIXULIYONGYINGKOUGANGDETIANDUHOUDEWULIUYOUSHI,TIGAO‘YANQIAO’CHANPINDESHICHANGJINGZHENGLI。”

JUXI,BEIFANGYANHUGONGSIJINGGUODUOCILUNZHENG,JUEDINGZAIDONGBEIDIQUJIYA30WANDUNDAKELI。JICUNBINJIESHAO,NIANCHAN30WANDUNJIYADAKELIHE50WANDUNBBFEIXIANGMUCONGLUNZHENG、XUANZHI、DAOXIANGMUJIANSHEJINYONG165TIAN,BINGYICIXINGTOULIAOSHICHECHENGGONG。“GAIXIANGMUDEDAOLEGONGSILINGDAOJIGEGUDONGDEGAODURENKE。TONGSHIBEIFANGSHICHANGWEIGUFENGONGSI‘YANQIAO’CHANPINJIBEIFANGGONGSIDEJINGYINGHUODONGQIDAOLEJIDADEXUANCHUANZUOYONG,TIGAOLEBEIFANGGONGSIDEZHIMINGDUHEYINGXIANGLI。”JICUNBINRUSHISHUO。

JICUNBINHAIGAOSUJIZHE,2018NIANCHU,BEIFANGYANHUGONGSIZHESHOUYUSHANDONGBEIFENGGONGSILIANHEZULINSHANDONGLINYIYIJIAFUHEFEICHANG,JISHENGCHAN、XIAOSHOU、CANGCHUYUYITI,SHENGCHANFUHEFEI、BBFEI、LVHUAAN、DAKELIJIAFEIDENGCHANPIN,JIXUJIADA“YANQIAO”CHANPINZAIBEIFANGSHICHANGTILIANGYIJIZHANYOULV。MUQIANGAIXIANGMUYIZHENGSHIGUAPAI,YUJI10YUECHUZHENGSHITOUCHAN。

ZAICIJICHUSHANG,BEIFANGYANHUGONGSIKAOLVDAOXIBEISHICHANGXIANYOUQINGKUANG,JIEHEQILVHUAJIAXUQIUYIJICHANPINYUNSHUYOUSHI,YU2018NIAN6YUEYUXINJIANGJINNIULIANGQIAONONGZIYOUXIANGONGSIYIHEZIRUGUDEXINGSHI,ZULINDANGDI(NANJIANG、BEIJIANGDIQU)DIGUANFEICHANG,TONGYI“YANQIAO”CHANPINZAIXIBEIDIQUXIAOSHOUYIJIYONGLIANG,JIADADUIXINJIANG、NINGXIASHICHANGDEKAIFALIDU,WANSHAN、TONGYI、GUIFAN“YANQIAO”CHANPINZAIXINJIANG、NINGXIADENGQUYUDESHICHANGJIAGE,TISHENGPINPAIXINGXIANG,JIXUYIJITUANGONGSIZHIDINGDE“7621”ZHANLVEWEIYUANZE,BUDUANGAIGE、JINBU。

不断突破,实现上市目标

SHENHUAYINGXIAOTIXIGAIGE,SHUNYINGSHICHANGFAZHANGUILV,FUHEDANGJINQIYEFAZHANYAOQIU。JUJIESHAO,BEIFANGYANHUGONGSIMUQIANDEJINGYINGBUJINJUXIANYUYANHUCHANPIN,FANSHIYOULIYUBEIFANGYANHUGONGSIZHENGTIFAZHANBUJUDEQITACHANPIN,JINGDONGSHIHUI、ZONGJINGLIBANGONGHUIYIYANJIUTONGGUOHOU,DOUJIANGJIJICHUANGZAOJIHUIBINGJINXINGSHISHI,ZHENGTISHIXIANDUOYUANHUAFAZHANJICHANPINXIAOSHOULUXIAN。

“MUQIANGONGSIKEXIAOSHOUCHANPINCHUYANHUJIAFEICHANPINYIWAI,NIAOSU、CHUNJIAN、TANSUANJIADENGQITAYANHUCHANPINJUNYIXINGCHENGXIANGGUANXIAOSHOUBUMENLUOSHIXIAOSHOU,YUCITONGSHIDUIYUJINKOUJIAFEIYIJIDANFEI、LINFEI、BBFEI、FUHEFEI、DIGUANFEI、LIUSUANJIADENGCHANPINBANSUIZHEGONGSIXIASHUFENGONGSIDELUXUJIANCHENG、TOUCHANYEJIANGZHUBUZHANKAIXIAOSHOUJINGYING。”JICUNBINJIESHAO,“SUIZHEGONGSIGUIMOBUDUANZHUANGDA、YEJIBUDUANSHANGSHENG,BINGCHENGWENZHAWENDA、BUBUWEIYINGDEYUANZE,YI‘ZHUIQIUZHUOYUE、ZHUJIUHUIHUANG’DEHUANLESHENGXIAOJIHUAappWEILINIAN,TUXIANBEIFANGGONGSIZAIXINGYENEIDEZUOYONGHEYINGXIANGLI,WEIYIHOUDEZUODAZUOQIANGDAHAOJIANSHIDEJICHU。JINGGUODUONIANDEBUDUANNULIYUTUPO,BEIFANGGONGSIYIZAIZHESHOUJINXINGSHANGSHIQIANDEZHUNBEIGONGZUO,ZAIJIYUYANHUCHANPINXIAOLIANGJIXIASHUGONGSIYEJIWENBUSHANGSHENGDEJICHUSHANG,YUJI2020NIANSHIXIANZAIXINSANBANDESHANGSHIMUBIAO。”

“7621”HUIJULEYANHUGUFENGONGSIYUANYOUDESUOYOUYOUSHIZIYUAN,BINGYICIWEIJISHIJIAJIELEGENGDUOSHICHANGXINSHILI,XIETONGLEKEHU、TUOKUANLEQUDAO,YIHEZONGLIANHENGDEFANGSHIZHUZAOLEYIGEYINGXIAOXINMOSHI。“7621”BUJINSHIYANHUGUFENGONGSIBIANGEZHUANXINGDEXINGOUJIA,SHIYIGELAOGUOQIZHUANBIANJINGYINGFANGSHIDEXINQIDIAN,GENGSHILIUDALIANYINGGONGSITUOZHANSHICHANGDEXINHANGBIAO。

WOMENXIANGXIN,YIFUGENGMEIDEHUAJUANZAI“YANHUREN”XINZHONGZHANKAI。

                                              (转自《中国农资传媒》)

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